Online reputation management (ORM) is today very important to maintain for keeping customer, clients, business partners and workers happy.
Basically, online reputation management (ORM) or Reverse SEO, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media (http://en.wikipedia.org/wiki/Online_reputation_management).
How to get positive reviews
With Google now showing results from social networking sites like twitter real time, it becomes even more important to keep a strong check over online reputation management as comments are available in Google search results.
To find out your online reputation and where your brand stands, you just have to search your brand name in Google. Aim to provide top quality services to your clients or customers and keep the employees satisfied so that you receive more of positive reviews.
It is possible that your brand and company not only receive positive reviews but also negative reviews. If you have couple of pages with negative reviews about your business, give it immediate attention.
Tips to improve your online reputation
- First, you have to set Google Alerts for your Company/Brand name to know what people are saying about you. Besides Google Alerts, there are other tools which you can use for online reputation management like. MonitorThis.com, Trackur & RapLeaf.com .
- You can also use the help of RSS feeds for online reputation management.
- Online reputation management is not limited to Google and traditional searches. There are many other online medium options you can use like Youtube searches, Blog search engines, News search engines etc.
- Moreover, as search engines treat sub-domains as separate domain names, you can have a sub-domain for your company/brand to get more top rankings in search results.
- Try using social media sites for online reputation management.
- Youtube, Facebook, Twitter, LinkedIn, Flickr and Myspace are excellent sites to get your company/brand to top position. Just make sure that you use your company name as username or ID for your profiles that you make your profiles public, and then keep on updating these accounts regularly.
- Make it a point to link your site, blog or other profiles to these profiles so that search engines give them more weight and thus make the your company/brand appear on top of search results.
- Press releases are also helpful for online reputation management. For better results, use your company name in the Title of the PRs and distribute them to sites using some good PR distribution service e.g. PRWeb, 1888PressRelease & PRLog etc.
- Create a company profile on leading ezines and frequently publish a few articles about your company/brand in top article directories. As these directories are authoritative, any profile created on these sites help to get top rankings to your company/brand.
- Pay per click ads also work fine if you bid against your own brand name. These ads are shown on top of search results and will also help move any bad review about your company/brand to a lower page ranking.
Always be nice to people
Negative reviews can come from unhappy customer or clients through forums and blog posts. Your competitor may also write negative reviews about your services or products on leading Review sites that appear in top search results. The best thing to do to counteract these negative reviews is to answer all these objections through your blog.
Besides using all these tips for creating a good online reputation, be careful in your online interactions and be nice to people. Thus there is no possibility of your getting bad reviews.
See also: Top 10 Benefits of SEO for Businesses ; SEO and Social Media Marketing Integration ; What is an SEO Specialist ; Should Facebook Have a Dislike Button?
