Archive for the ‘SEO’ Category

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Top 10 Benefits of SEO for Businesses – Why Search Engine Optimization?

Monday, March 21st, 2011

Search Engine Optimization (SEO) is the key to success for any website or any web presence. SEO helps your business get found for relevant keywords when searches are conducted via search engines by producing quality contents and understanding the customers. SEO is the best customer acquisition strategy in online world. Every business has to try to remain amongst the top few in Search Engine Result Pages (SERP) when a related research is conducted for a simple reason. Millions and millions of searches are conducted every day. Businesses appearing on top of a search return are in a better position to get highly targeted advertising. Undoubtedly, it is one of the most effective and yet cheap customer acquisition tool today.

SEO has the capability of generating higher sales for your business. It not only helps in building PR but also in creating brand awareness. SEO is more like a 24/7 support team of international marketing. The results are measurable and long lasting. The Return on Investment thorough SEO is much higher than through any other marketing tool. A website well optimised by an experienced SEO specialist would also make it more accessible and usable for the visitors as well search engines.

Considering the benefit any business can get through SEO, it is an investment worth making for any kind of business.

Following are top ten key benefits of SEO for the businesses:

  • Higher Return on Investment (ROI)
  • Increased Brand Awareness
  • Cost Effectiveness
  • Customer Acquisition/ Better Conversion
  • Long Lasting Results
  • Measurable Results
  • PR Building
  • Trust Building / Competitive Advantage/ Reputation Management
  • Improved Visitor Experience / Accessibility & Usability of the Website
  • Meeting Buyers’ Requirements /Pull Marketing

For complete article, please visit Benefits of SEO – SEO Articles

See also: Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ; What is an SEO Specialist ; Quick SEO Tips;  SEO Specialist’s Website

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Posted in Branding, Internet Marketing, SEO | 7 Comments »

How Important is Google PageRank – Importance of Google PR

Wednesday, July 28th, 2010

Impressed by the exaggeration done about Google PageRank (PR), some of my clients and friends ask about the importance of Google PageRank (PR). Rather than giving my personal
opinion about it, I am quoting Google here. These self explanatory replies are by Google/ Google employees.

Google Webmaster Central Help

Best answer – Susan Moskwa (Google Employee) Go to this answer

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.  :-)

Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48&hl=en

Google Webmaster Help

Q: My site’s PageRank has gone up / gone down / not changed in months!

A: Don’t worry. In fact, don’t bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.

Source: http://sites.google.com/site/webmasterhelpforum/en/faq–crawling–indexing—ranking#pagerank

See also: Top 10 Benefits of SEO for Businesses ; Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ; What is an SEO Specialist; SEO Specialist’s Website

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Posted in Google, Internet Marketing, SEO, Writing | 3 Comments »

How to Improve Your Online Reputation Management (ORM) – Reverse SEO

Thursday, April 15th, 2010

 

Online reputation management (ORM) is today very important to maintain for keeping customer, clients, business partners and workers happy.

Basically, online reputation management (ORM) or Reverse SEO, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media (http://en.wikipedia.org/wiki/Online_reputation_management).

How to get positive reviews

With Google now showing results from social networking sites like twitter real time, it becomes even more important to keep a strong check over online reputation management as comments are available in Google search results.

To find out your online reputation and where your brand stands, you just have to search your brand name in Google. Aim to provide top quality services to your clients or customers and keep the employees satisfied so that you receive more of positive reviews.

It is possible that your brand and company not only receive positive reviews but also negative reviews. If you have couple of pages with negative reviews about your business, give it immediate attention.

Tips to improve your online reputation

  1. First, you have to set Google Alerts for your Company/Brand name to know what people are saying about you. Besides Google Alerts, there are other tools which you can use for online reputation management like. MonitorThis.com, Trackur & RapLeaf.com .
  2. You can also use the help of RSS feeds for online reputation management.
  3. Online reputation management is not limited to Google and traditional searches. There are many other online medium options you can use like Youtube searches, Blog search engines, News search engines etc.
  4. Moreover, as search engines treat sub-domains as separate domain names, you can have a sub-domain for your company/brand to get more top rankings in search results.
  5. Try using social media sites for online reputation management.
  6. Youtube, Facebook, Twitter, LinkedIn, Flickr and Myspace are excellent sites to get your company/brand to top position. Just make sure that you use your company name as username or ID for your profiles that you make your profiles public, and then keep on updating these accounts regularly.
  7. Make it a point to link your site, blog or other profiles to these profiles so that search engines give them more weight and thus make the your company/brand appear on top of search results.
  8. Press releases are also helpful for online reputation management. For better results, use your company name in the Title of the PRs and distribute them to sites using some good PR distribution service e.g. PRWeb, 1888PressRelease & PRLog etc.
  9. Create a company profile on leading ezines and frequently publish a few articles about your company/brand in top article directories. As these directories are authoritative, any profile created on these sites help to get top rankings to your company/brand.
  10. Pay per click ads also work fine if you bid against your own brand name. These ads are shown on top of search results and will also help move any bad review about your company/brand to a lower page ranking.

Always be nice to people

Negative reviews can come from unhappy customer or clients through forums and blog posts. Your competitor may also write negative reviews about your services or products on leading Review sites that appear in top search results. The best thing to do to counteract these negative reviews is to answer all these objections through your blog.

Besides using all these tips for creating a good online reputation, be careful in your online interactions and be nice to people. Thus there is no possibility of your getting bad reviews.

See also: Top 10 Benefits of SEO for Businesses ;  SEO and Social Media Marketing Integration ; What is an SEO Specialist ; Should Facebook Have a Dislike Button?

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Posted in Branding, Internet Marketing, Reputation Management, SEO | 1 Comment »

Tips for Successful Article Marketing

Saturday, May 2nd, 2009

Many people use article marketing as a favorable means of marketing. It generates increased targeted traffic to your website which generates a sale for the website. Follow these tips for a successful article marketing campaign:

 

  1. Many people think that it is the number of articles that is important for successful article marketing. However, it is also important that you maintain quality content for attracting and retaining readers. Use the internet for information to make the articles interesting and have readers coming back for more.

  2. It is better to maintain sweet and short articles. Readers don’t have the patience to sit for too long in front of the computer reading long articles. So keep articles short and to the point to retain readers’ attention.

  3. Introduce variety in your articles. Think of different perspectives that can be used to reach your topics. With various articles, you will be able to target your niche and thus, attract a larger and more interested audience to your site.

  4. Make sure your articles have interesting headings. It is the headline of your article that gives a reason as to whether or not a reader should look at your article. The headings should also be keyword centric and use main keyword there.

  5. It is better to do some research on the best keywords to use in your articles before writing them. These keywords are the words that readers are most likely to use to find the information in your article. However don’t use too many keywords; too many of them make the article look like spam.

  6. It is better to write organized articles with bullets and numbers where possible. This helps in getting your message and point across to readers, and also makes the articles more readable.

  7. Make it a habit of proofreading your articles before publishing them. Bad writing and spelling and grammatical errors give you and your product or service a bad impression both in the eyes of readers and search engines bots.

    After proofreading, have friends and family go through the articles and listen to whatever comments they give. Sometimes a small but trivial improvement is sufficient to make a difference in the presentation of your article.

  8. The best place to place your articles is your website to strengthen the site content and build trust in your visitors. However if you have no website, then you have to make use of the many article directories on the internet. Many people visit these directories; so by publishing your articles in them, with a link to your website, you are sure to see an increase in website traffic.

  9. Include a resource box in your article describing and linking to your website.

  10. Use the help of social media sites, forums and discussions boards by pasting enough of your article to interest readers to click on the link leading to your website.

  11. Link articles of the same subject, to one another. If you have affiliates, let them use your articles for promoting your service or products.

Try these tips and you will soon see an increased traffic to your website and quite a few potential customers amongst these visitors.

See also: Top 10 Benefits of SEO for Businesses ; Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ; What is an SEO Specialist; SEO Specialist’s Website ; Seventeen Effective SEO Copywriting Tips for

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Posted in article marketing, SEO, Writing | 7 Comments »

What are SEO and SEO Specialist?

Sunday, February 1st, 2009

What is SEO?

Search engine optimization (SEO) is the science and art of making websites be found on top of the major search engines for the relevant keywords. Achieving high rankings on the top search engine is the best advertising tool on the Web today. The reason is simple: Millions of searches are performed everyday. Thousands of web pages that organically appear closer to the top of those search results essentially get free advertising. It has been called the cheapest and the most effective marketing tool available.
SEO can bring loads of targeted traffic to the site, thereby enabling a stronger customer base, which is an essential component for brand building. It is definitely an investment for the future as it benefits the company for a long time. For insurmountable success and irresistible change in the way your business operates just hire an SEO specialist.

What is an SEO specialist?

An SEO Specialist or Search Engine Optimization Specialist is the one with deep understanding and knowledge about the search engines who has the ability and skills to bring up the sites in the top positions for the targeted keywords by applying various white-hat or ethical methods. An SEO specialist is also termed as an Internet Marketing Specialist, E-marketer, Web-marketer, SEO Consultant, SEO Guru, SEO Wizard, SEO Start or as an SEO Expert.

Who can be a Qualified SEO Specialist?

A qualified SEO specialist must have his website top ranked for the competitive keywords. He must be knowledgeable about both the black hat (unethical/ bad) and white hat (ethical/ good) methods of SEO, but still use only white or organic methods. He must be a true professional, not just work on assumptions or just the very basic knowledge. He must have updated and up-to-date knowledge and must prove his work experience. He definitely should have many years of experience and must be capable to achieve the desired results by bringing the targeted traffic and top ranking for the targeted keywords in variety of industries.

Overall Fee and Timeline for a Successful SEO Project

The fee structure and the timeline vary with different jobs depending upon the keywords competition, site age, SEO Specialist’s experience and other factors. One cannot expect the results overnight and it takes time to show up in the search engines. So with all this in mind the SEO specialist estimates and determines a feasible and affordable fee according to the timeline. The most imperative point to remember, though, is the need for SEO services for the success in a business operation.

See also: Top 10 Benefits of SEO for Businesses ; Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ; What is an SEO Specialist; SEO Specialist’s Website

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