There has been a lot of fuss about whether or not Facebook will, or should, implement a Dislike button. There are plenty of supporters on each side of the debate. People who favour Facebook not having a dislike button claim that having it would promote negativity or online bullying.
I tend to agree with the people who support not having it, but only to interpersonal or between-the-friends level. Having a dislike button, on the other hand, becomes extremely important when it comes to using Facebook at business or brand level. When people interact with brands they want to see both sides of the picture before making buying or other decisions. That is why brands like Amazon, eBay and TripAdvisior etc. has been extremely successful because they show both positive and negative reviews and ratings.
A classic example may be the case of YouTube which has been doing a great job by providing with the option to dislike videos. 500 likes (thumbs up) against 10 dislike (thumbs down) can tell much better story as compared to 1000 likes with no dislike option given at all. In fact, if dislike option is given, consumers will see more reasons to like stories! If we look at YouTube, it is not difficult to notice that more negativity can be spread through comments and not through the dislike button!!
One may say that adding dislike option will make Facebook less appealing for brands and, hence, they are hesitant to add it to their sites. But this is just another excuse because brands, especially those who deliver quality, frequently use YouTube videos on their websites! From an SEO prospective, if Facebook has a dislike button too, then search engines can use like/dislike as a ranking factor.
In an interview with ABC News last year, CEO of Facebook Mark Zuckerberg mentioned that they would definitely think about it . There is a strong group of 3.3 million users promoting the idea of having a dislike button on Facebook too, but what a pity one may only like that page (http://www.facebook.com/pages/Dislike-Button/102038567018).
One of the latest news from Facebook is that it is going to crowd-source buttons, that is, consumers will be able to develop their own buttons. Let’s see if developers are able to create a ‘dislike’ button now or not. The odds are less as having good relationships with brands is in favour of Facebook to generate revenue!
What are your thoughts regarding Facebook Dislike button?
See also: Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ; Using Social Media for CRM ; Top 10 Benefits of SEO for Businesses ; SEO Specialist’s Website
Tags: Facebook Dislike button, facebook dislike button debate, facebook marketing, smm, social media marketing