With tremendous improvement in communication technologies like telecommunication and internet, Pakistan offers virtual globalization of highly skilled human capital to the world.
There are always other options to outsource to other countries like China, Russia Philippine and some of the Eastern European countries e.g. Romania, Ukraine and Poland but these choices are marked up with poor English skills, lack of exposure to Western business culture, shaky foreign relations and immaturity of processes all pose risks.
No other economy can match Pakistan’s labor pool of educated English-speaking workers. No other economy can match Pakistan’s scalability, reliability and low-cost environment.
The rapid growth of the sector is largely due to foreign IT firms setting up operations in Pakistan in a bid to reduce costs and raise profits.
Pakistan‘s Advantages
1. Western experience: Executives at IT firms in Pakistan often have worked and gone to school in the U.S., which is Pakistan’s largest export market. The willingness of Pakistanis to return home from the West stands in marked contrast to most Indians who arrive for school or work in the West and never look back.
2. Professionalism and integrity: The personal integrity of Pakistani managers is easy to identify and appreciate, especially by Westerners with business experience elsewhere in the region.
3. Higher labor availability: Fewer holidays in Pakistan means less slippage in staff availability compared to India. IT firms in India are advised to hire a diverse workforce so that members of one community can enjoy important festivals while members of other communities cover the phones and keep production going.
4. Good accents: Pakistan’s official language is English. Language skills and accents provide Pakistan with a major advantage over all other Asian outsourcing destinations.
5. Low cost talent pool: Escalating turnover rates are one of the Indian outsourcing industry’s dirty secrets. In comparison, Pakistan’s top-tier talent pool is largely untapped and turnover rates are less than 20 percent.
Pakistan offered Services Types
ITO – Information Technology Outsourcing
BPO – Business Process Outsourcing covers things like running call centers, processing insurance claims.
Software R&D – Offshore Software Development
Search Engine Optimization- that is to apply SEO tactics to achieve top search engine placement and increased traffic to your website. This branch of outsourcing is relatively new to Pakistan as SEO Industry is still in its initial stages here. The top SEO Consultants and Specialists are working hard to convince the world that Pakistan is a good place to outsource SEO and web marketing work as well. With the growth of SEO industry, there are many quality content writers, link-builders and other people related to SEO industry directly or indirectly.
In short Pakistan is proud about her ability to outshine India in outsourcing. According to some International think tanks, that makes Pakistan an able partner for India’s overflowing outsourcing work.The experts claim that eventually India and Pakistan will team up together to provide the South Asian hub for outsourcing. Pakistan can easily serve as subcontractors to India’s unending contracts from all over the world.
