Posts Tagged ‘seo-specialist’

Will SEO be Dead in 2012? Or, Is SEO Already Dead?

Thursday, January 5th, 2012

‘SEO is Dead’ or ‘SEO will be dead soon’ these are the most common statements I have been hearing since first adopting SEO as a hobby and later on as a profession. I hear these phrases at a greater frequency at the start of a new year – not to mention many times within the year as well.

Is SEO really dead? Well it’s not and it will never be as long as there is a need to search. It is almost impossible to find results without the help of an ‘engine’ from the huge amount of information available online.

It is important to understand what really SEO is, otherwise SEO will be dead after every major change in the online world. SEO (Search Engine Optimization) is not Google optimization – though at the moment it is very much like this. Basically SEO is about optimizing your digital assets for any search engine. Therefore, even if Google is not the number one choice in the long run, there still will be search engines which consumers will have to use in order to dive through the huge amount of information available. SEO will only be dead, if one dares manually find all the sites!

Actually, the fact is that Google has matured so much over the last 15 years or so that it will not be easy to replace it totally. I can’t see Google going away for at least one more decade, if not longer. It is just unmatchable in speed, accuracy and relevancy when it comes to returning search results. It has huge database of web pages, secure data centers, very user friendly interface, support for variety of languages and geographical areas and is innovating all the time.  I feel pity for the people who try to compare Siri of iPhone with Google. Siri is just in the initial stages and is good in doing simple routine jobs. Not only just Siri, any tool which beats Google will have to go a long way.

Technology and online world is changing and every related field is evolving quite rapidly and SEO is no exception. It will evolve too – as it has evolved over the last fifteen years or so. To stay on top of technology and be successful in SEO world, one should take every change as opportunity. Obviously there are few basic elements which are and will always remain among the important elements of SEO such as quality and shareable contents, user-friendly web interface and understanding what people might type in to find you.

SEO is not dead. SEO has huge benefits for the businesses and is best ever pull marketing method. There are many skilful SEO specialists out there who can do magic with their knowledge and experience to bring huge ROI for the business. The only thing is to select the right knowledgeable SEO, otherwise SEO will very likely be dead for you!

See also: Top 10 Benefits of SEO for Businesses ;  Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ;  SEO Specialist’s Website

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Posted in Google, Internet Marketing, SEO | No Comments »

How to be a Successful SEO Specialist – 10 Quick Tips

Tuesday, December 13th, 2011

Many people, particularly IT and Marketing graduates, often ask me about how to be a successful SEO specialist. Obviously,  there is no short cut solution to this, however, I have put together 10 quick tips to help them find an answer to their query. They are:

  1. Only join the SEO (Search Engine Optimization) field if you really have a passion and a personal interest in it – do not join it for money (yes, it is one of the best paying marketing domain!).
  2. Build a website or blog, experiment with various SEO techniques and try to get top ranking for some competitive keywords through it.
  3. Always keep learning. Even after you have established yourself at top level, try to learn at least one new thing every day regarding SEO. Never think you have learnt ‘all’ about SEO.
  4. Think critically and learn from mistakes. Everyone makes mistakes. Sometimes you learn more from mistakes rather than doing it right first time.  Remember, mistake is not really a mistake if you learn from it!
  5. Do not be afraid of changes, rather prepare for changes because you are in an industry related to the Internet– take every change in industry as an opportunity. If you are not prepared for a change, better leave SEO.
  6. Go to top SEO or related conferences and seminars. Also take interest in other related fields, such as, marketing and IT.
  7. Follow at least a couple of SEO industry top blogs for regular updates.
  8. Share knowledge with others through all online and offline channels, especially through social media.
  9. Get relevant education and certifications Only from internationally recognized resources. However, bear in mind that nothing is more important than proven track record in SEO industry!
  10. Have patience. Patience is the ‘keyword’ to many successful SEO projects! Love what you do!!

And the take away: Never think SEO is dead. SEO is dead for those who are afraid of changes! Otherwise, SEO has a very bright future. It is one of the best ever pull marketing tools!

See also: Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ; What is an SEO Specialist; SEO Specialist’s Website

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Posted in Internet Marketing, SEO | 1 Comment »

Who is NOT an SEO Specialist?

Wednesday, October 19th, 2011

Selection of a right SEO specialist is very important in the successful online branding of a business. While, it may be easy for anyone to learn the basics of SEO, but it takes a lot of commitment, hard work and of course a natural talent in order to become a successful SEO specialist and master SEO skills.

It is necessary to choose the right SEO specialist because a rightly run SEO project results in huge ROI whereas a poorly-run project results into a loss of money and a poor customer experience which, in turn, can hurt the brand. So it is important to consider who they are, before asking what and how they would do SEO.

Following are top ten common symptoms of a bad SEO specialist. Knowing these can help you avoid selecting the wrong SEO specialist or consultant.

  1. Has no proven track record or hardly any endorsement and is quite new to the business, and still claims that they have done many successful SEO projects.
  2. Their own website or blog is not ranked well for some competitive keyword on Google and other search engines.
  3. Lacks a vision and, thus, optimizes a website just for ‘today’ while ignoring tomorrow.
  4. Has no clear understanding about the timeframe and procedures and is not willing to share information regarding what they will do and may do spamy or black-hat SEO.
  5. Over-emphasizes on the importance of on-page SEO and ignores user experience and just make changes for search engines; considers SEO is more about technology and not marketing and believes that quantity is more important than quality.
  6. Does not believe in delivering results and best possible ROI, rather just promises to provide a useless 24/7 customer service.
  7. Lacks an understanding of the concepts, has not update knowledge and boasts about terminologies or jargons to impress.
  8. Has hardly any social media presence. Even if they have little presence, they just promote their business and hardly share knowledge through their blog etc.
  9. Believes what Matt Cutts of Google says is true forever and that is all they need to know.
  10. Disappoints customers as they progress with the communication and results.

See also: Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ; What is an SEO Specialist; SEO Specialist’s Website

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Posted in Internet Marketing, SEO | 1 Comment »

What are SEO and SEO Specialist?

Sunday, February 1st, 2009

What is SEO?

Search engine optimization (SEO) is the science and art of making websites be found on top of the major search engines for the relevant keywords. Achieving high rankings on the top search engine is the best advertising tool on the Web today. The reason is simple: Millions of searches are performed everyday. Thousands of web pages that organically appear closer to the top of those search results essentially get free advertising. It has been called the cheapest and the most effective marketing tool available.
SEO can bring loads of targeted traffic to the site, thereby enabling a stronger customer base, which is an essential component for brand building. It is definitely an investment for the future as it benefits the company for a long time. For insurmountable success and irresistible change in the way your business operates just hire an SEO specialist.

What is an SEO specialist?

An SEO Specialist or Search Engine Optimization Specialist is the one with deep understanding and knowledge about the search engines who has the ability and skills to bring up the sites in the top positions for the targeted keywords by applying various white-hat or ethical methods. An SEO specialist is also termed as an Internet Marketing Specialist, E-marketer, Web-marketer, SEO Consultant, SEO Guru, SEO Wizard, SEO Start or as an SEO Expert.

Who can be a Qualified SEO Specialist?

A qualified SEO specialist must have his website top ranked for the competitive keywords. He must be knowledgeable about both the black hat (unethical/ bad) and white hat (ethical/ good) methods of SEO, but still use only white or organic methods. He must be a true professional, not just work on assumptions or just the very basic knowledge. He must have updated and up-to-date knowledge and must prove his work experience. He definitely should have many years of experience and must be capable to achieve the desired results by bringing the targeted traffic and top ranking for the targeted keywords in variety of industries.

Overall Fee and Timeline for a Successful SEO Project

The fee structure and the timeline vary with different jobs depending upon the keywords competition, site age, SEO Specialist’s experience and other factors. One cannot expect the results overnight and it takes time to show up in the search engines. So with all this in mind the SEO specialist estimates and determines a feasible and affordable fee according to the timeline. The most imperative point to remember, though, is the need for SEO services for the success in a business operation.

See also: Top 10 Benefits of SEO for Businesses ; Top 10 Benefits of Social Media for Business ; SEO and Social Media Marketing Integration ; What is an SEO Specialist; SEO Specialist’s Website

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Posted in All, SEO | 6 Comments »

Selecting an SEO Specialist

Thursday, May 1st, 2008

SEO or Search Engine Optimization is the buzzword over the internet and an SEO specialist is someone who helps in keeping the buzzword alive. In more technical terms, an SEO Specialist is someone who has acquired in-depth understanding and knowledge regarding the functioning of various search engines and has the ability to use this knowledge to your advantage. What SEO specialists can do is that they can use their experience and expertise to get your website on the top most positions for various targeted keywords through application of various methods. The SEO specialist is more often than not is also referred to as the Internet Marketing Specialist, Web-marketer, E-marketer, SEO Expert, SEO Guru, or even SEO Consultant.

There are different aspects that you should consider while searching for or choosing an SEO Specialist for improving the overall internet ranking and visibility of your business. The various aspects are:

· An SEO specialist should have a reputation or a good amount of experience in handling optimization of web sites successfully. The specialist should have a record of dealing with different types of design features as well as development languages. Always make it a point to ask for client references and check their portfolio.

· The SEO specialist will be completely and single-handedly responsible for the way your site will be displayed on various search engines as well as directories. You need to gauge how good the SEO expert is and how much visibility he/she can offer you on various search engines so that you can get high targeted traffic as well as have a good ROI.

· The goal of every search engine marketing/SEM campaign is long-term results that are sustainable as well as effective. This basically means that your SEO specialist should avoid using anything that most search engines will consider as spam.

· Your SEO specialist needs to have complete knowledge of what are the ranking criteria of the most popular or top search engines is and what type of deals they have in place?

· Last but not the least, one of the most important aspects is that the SEO Specialist should be able to use all the different methods of mix the various methods of search engine optimization so that you can get the maximum benefit. The various methods he can incorporate include:

a) Keyword driven content: Finding the top keywords and implementation in your web copy and the links.

b) Navigation: Ensuring that your website has an easy to understand navigation and optimized layout.

c) Tags: Meta Tags, Image Alt Tags and individualized Titles are important for ranking purposes. The SEO expert should be able to ensure that it is embedded into the code.

d) Code: The cleaner, error free, smaller your website code is the more easily it will be identified by search engines and it will also make your website look good.

e) Sitemap: Sitemap is like a guide of the various pages on your website and will help search engines and visitors to locate the different pages of your website.

f) Link Popularity: He should be able to link your website with other relevant websites of good repute.

g) Social Media Marketing: A relatively new concept, it is an integral part of SEO. Always ensure that the SEO Specialist you are speaking with is familiar with the various platforms where Social media marketing can be implemented.

h) PPC: The SEO specialist should be able to guide you through an effective PPC campaign so that you can get maximum traffic to your website and generate revenue

i) Others: The other methods he can use include Affiliate Marketing, Buzz Marketing, Article submissions, Press Releases and Viral Marketing.

See also: Top 10 Benefits of SEO for Businesses ; Top 10 Benefits of Social Media for Business ; SEO Specialist’s Website; What are SEO and SEO Specialist?

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