Posts Tagged ‘SEO’

Online Reputation Management (ORM) – How to Improve Your Online Reputation

Thursday, April 15th, 2010

Online reputation management is today very important to maintain a good online reputation of you and your brand, and for keeping customer, clients, business partners and workers happy.

Basically, online reputation management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media (http://en.wikipedia.org/wiki/Online_reputation_management).

How to get positive reviews

With Google now showing results from social networking sites like twitter real time, it becomes even more important to keep a strong check over online reputation management as comments are available in Google search results.

To find out your online reputation and where your brand stands, you just have to search your brand name in Google. Aim to provide top quality services to your clients or customers and keep the employees satisfied so that you receive more of positive reviews.

It is possible that your brand and company not only receive positive reviews but also negative reviews. If you have couple of pages with negative reviews about your business, give it immediate attention.

Tips to improve your online reputation

  1. First, you have to set Google Alerts for your Company/Brand name to know what people are saying about you. Besides Google Alerts, there are other tools which you can use for online reputation management like. MonitorThis.com, Trackur & RapLeaf.com .
  2. You can also use the help of RSS feeds for online reputation management.
  3. Online reputation management is not limited to Google and traditional searches. There are many other online medium options you can use like Youtube searches, Blog search engines, News search engines etc.
  4. Moreover, as search engines treat sub-domains as separate domain names, you can have a sub-domain for your company/brand to get more top rankings in search results.
  5. Try using social media sites for online reputation management.
  6. Youtube, Facebook, Twitter, LinkedIn, Flickr and Myspace are excellent sites to get your company/brand to top position. Just make sure that you use your company name as username or ID for your profiles that you make your profiles public, and then keep on updating these accounts regularly.
  7. Make it a point to link your site, blog or other profiles to these profiles so that search engines give them more weight and thus make the your company/brand appear on top of search results.
  8. Press releases are also helpful for online reputation management. For better results, use your company name in the Title of the PRs and distribute them to sites using some good PR distribution service e.g. PRWeb, 1888PressRelease & PRLog etc.
  9. Create a company profile on leading ezines and frequently publish a few articles about your company/brand in top article directories. As these directories are authoritative, any profile created on these sites help to get top rankings to your company/brand.
  10. Pay per click ads also work fine if you bid against your own brand name. These ads are shown on top of search results and will also help move any bad review about your company/brand to a lower page ranking.

Always be nice to people

Negative reviews can come from unhappy customer or clients through forums and blog posts. Your competitor may also write negative reviews about your services or products on leading Review sites that appear in top search results. The best thing to do to counteract these negative reviews is to answer all these objections through your blog.

Besides using all these tips for creating a good online reputation, be careful in your online interactions and be nice to people. Thus there is no possibility of your getting bad reviews.

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Posted in Branding, Internet Marketing | No Comments »

Article Marketing

Friday, June 6th, 2008

What can online article marketing really do for you? It not only has the ability to get enough targeted traffic to your website but it will help you to build your brand. At the end of the day, it is all about product or service visibility and brand awareness. Only when your product or service has the required visibility, will it transform into a brand and bring in the moolah!

Article marketing is considered to be one of the most promising aspects of online marketing as well as SEO. There are several vehicles of online brand awareness but none of them are as cost effective as well as more powerful than article marketing.

Article marketing can be defined as a branch of advertising where businesses find keywords and use them in short articles that are related to the services or products offered by them or their industry on the whole. Once the articles have been written, they are made available for distribution as well as publication in the online marketplace.

Benefits of Article Marketing

Article marketing definitely has its own set of benefits especially for a start-up or small business. Some of the benefits that you can derive include:

1. Credibility: This is the first and foremost. If your business doesn’t get the required credibility then that will be the end. What article marketing can do is help increase your credibility. For eg: If you have a blog or a website that presents information regarding loans then you can always use numbers and statistics within your articles and yes the topic should have some credibility too. The more factual, relevant and to the point your article is, the higher will be your credibility.

2. Link popularity: This is one of the important aspects of search engines optimization and goes a long way to drive targeted traffic to your website. Providing links of your website as well as other websites related to the same industry will attract more clicks to your website as well as the article submission directories. For example: If you post your article on www.ezine.com with the link of your business and if your article is of high standard then you can expect a high rate of visitors to your website.

3. Search Engine Ranking: Sprinkling your articles with the highly rated keywords and adding a resource box at the end with your link or URL will ensure that internet user click on the links. The higher the number of clicks, the faster you will climb up the PageRank of some of the top search engines like Google, Yahoo, etc.

There are no immediate drawbacks of article marketing except the fact that if your article is not of high standard then you might not be able to get as many visitors. Secondly if you donot submit your article in the top directories that have high PageRank then it will be a lost cause. The crux of the matter is that article marketing is the cheapest way to get noticed and can boost your overall internet visibility as well as Page Rank.

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Posted in All, Writing | 1 Comment »

Search Engine Optimization, SEO Vs. Pay Per Click, PPC (SEM)

Thursday, June 5th, 2008

The war is on! Yes! The hottest war over the internet is not between businesses but between two options of online marketing: SEO and PPC. According to a research, almost 85% of internet visitors start their product or service or information search using some of the top search engine like Google, Yahoo!, and MSN. All internet users while looking for relevant information type a word that is more commonly known as the keyword and it helps search engines to bring up result pages that have natural organic listings as well as pay per click (PPC) advertisements.

SEO Vs PPC

SEO and PPC are two different sides of the same coin and are an integral part of major Search Engines and can increase your overall brand visibility. Â According to a research, 60% of search engine visibility will depend on effective SEO vis-a -vis PPC. The average states that almost 70% of all clicks received from various search engines take place through SEO. The fact of the matter is that SEO clicks are able to convert 25% more than PPC clicks according to BusinessWeek. A Marketing Sherpa study has shown that most organic referrals are able to convert at 4.2% vis-a -vis 3.6% for PPC.

SEO

Let us look at what are the different benefits of using SEO:

1. Most of the listings through SEO campaigns have a definite psychological advantage vis-Ã -vis sponsored links.

2. SEO is a long-term investment

3. It has recorded some of the highest conversion rates as well as best ROI

4. SEO can increase your PageRank

5. Brands get top positions so searchers trust more on organic search results.

6. If you are planning to go with SEO on long-term then it will be cheaper vis-Ã -vis Pay Per Click.

7. SEO can get you or your business almost 30 times the traffic as compared to sponsored links for the same cost.

Some of the drawbacks of SEO include:

1. SEO takes more time to fall into place and provide good returns as compared to PPC

2. You will not be guaranteed of Top Rank on Search engines always

3. Determine the actual value of a high organic ranking is difficult

PPC

Now let us take a look at the various benefits of PPC:

1. Pay-per-click is a great option for a business looking for immediate exposure.

2. PPC campaigns work well with a bidding model i.e: you select the keyword and bid on it. The advertisement of the highest bidder will reflect at the top.

3. In PPC, you will have to pay only if a user clicks on your advertisement.

4. It is a good platform for testing the effectiveness of a new product

5. It is easy to measure the effectiveness of PPC

Some of the drawbacks of PPC include:

1.It is expensive on a long-term basis. Popular keywords can cost around $10 per click

2.The targeted traffic to your website will stop the moment you stop paying

3. You will need to manage your PPC campaign and keep a tab on the clicks vis-Ã -vis conversions

The crux of the matter is that you need to use SEO and PPC both if you want to keep ahead of the race.

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